A Wasted 15 Minutes: Why Salespeople Need to Listen!

I have noticed this,

As salespeople, we often focus more on “talking” than listening.

If you are a salesperson, Don’t take it personally.

Just calm down, let me finish.

Today, I went to the market to buy groceries, and that’s what prompted this write-up.

Moving on,

At the market, I spotted a product I liked and asked the owner about the price. But (lol) the guy just kept on talking about how good the product was, till it felt like a lie.

He was constantly interrupting halfway through my speech and had no intentions of listening to what I had to say.

I got tired of his talks, so I left.

And, the funny thing is, I later didn’t buy the product and also didn’t get to know the price of the product.

What a waste both for me and the salesperson.

Sincerely, I had intentions of buying, but his over-promoting, made it look like a big fat lie

Don’t get me wrong, I know we all want to push our product out there, but, “Overselling is wrong”.

It should be balanced.

Listening is a very crucial part of making sales.

And that is because:

• Listening helps you understand what the customer wants
• It builds trust and makes the customer feel important
• It helps you find solutions to the customer’s problems
• It prevents misunderstandings and mistakes
• It shows you care about the customer’s needs

Good listening skills can make you a better salesperson.

And how:

• Pay attention to what the customer says
• Ask questions to clarify what they mean
• Repeat back what you’ve heard to make sure you understand
• Don’t interrupt or plan your response while they’re speaking
• Show empathy and understanding through your words and body language

Listening carefully can help:

• Build strong relationships with customers
• Find out what they need and want
• Offer solutions that meet their needs
• Close more sales and grow your business
• Become a trusted and respected salesperson

Well, that’s all on this!

If you didn’t pick anything from this article, one thing you should note is that “Listening is just as important as talking in sales”.