Beyond Product-Market Fit
Ever since I started tinkering with ideas, the concept of product-market fit has loomed large.
It’s like the holy grail for creators — the magic key to success.
But lately, I’ve been questioning this whole notion.
Here’s the thing:
“product” and “market” feel a little too… metaphorical.
They paint a picture of a static target and a fixed bullseye.
In reality, what we’re building and who we’re building it for are constantly evolving.
Take Google for example. Think about it — 293 failed products!
That’s more flops than most companies even create.
Yet, Google remains a titan.
Why? Because they don’t get hung up on achieving some mythical product-market fit.
They experiment, they iterate, and they learn from their failures.
This relentless pursuit of progress, not some pre-defined fit, is what truly matters.
So, instead of chasing a fantasy, focus on:
- Building solutions that resonate: It’s about understanding core problems and crafting solutions that people genuinely love to use.
- Constant iteration: The market is a moving target, so our creations need to be as well. Feedback is our fuel, and adaptation is our compass.
- Embracing happy accidents: Sometimes the most successful products emerge from unexpected detours. Let’s be open to exploration and discovery.
This isn’t to say there’s no value in understanding your audience. But it’s about fostering a unique connection, not achieving a static fit.
It’s about the journey, the exploration, the neverending quest to create something truly remarkable.
