How to Make a Content Marketing Plan

Enoch Orji
2 min readJul 16, 2024

I have noticed that Many businesses find it hard to make a good content plan.

This one will be short,

I won’t bore you with too much information. I’ll just show you the simple steps to make a good content marketing plan.

It’s easy and it works!

Simple but effective.

One that will help you build trust, generate leads, and drive sales.

Let’s Go:

Step 1:

Set Goals

  • Who is your audience?
  • What do you want to achieve?
  • How will you measure success?

Step 2:

Look at Your Content

  • What content do you already have?
  • Is it good or bad?
  • What’s missing?

Step 3:

Define Your Message

  • What makes your business special?
  • How do you want to sound?
  • What kind of content do people like?

Step 4: Choose Your Platforms

  • Where will you put your content?
  • Which platforms are best for your audience?

Step 5: Make a Content Schedule

  • Plan your content ahead of time
  • Post content regularly
  • Be flexible

Step 6:

Create Good Content

  • Make content that’s valuable and relevant
  • Use different types like videos and pictures
  • Make it easy to find and read

Step 7:

Share Your Content

  • Use social media and email
  • Work with other businesses and influencers
  • Pay for ads if needed

Step 8:

Check Your Progress

  • Track your success
  • Change your plan if needed
  • Keep improving

Content marketing is important.

Follow these steps to make a plan that works.

Check my article “8 Tools Every Business Needs” to see the best tools for these steps.

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Enoch Orji
Enoch Orji

Written by Enoch Orji

Sales And Marketing Specialist | Business Developer | SEO Content Writer | Copywriter | Social Media Strategist | B2B and B2C Sales Specialist | SEO Auditor

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