How to Make Your Message Compelling

Enoch Orji
2 min readAug 7, 2024

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*Grab Attention!*

I Know You’ve Heard This Before, But Hear Me Out

Many people have written about making a compelling message, but I want to share a different perspective. One that’s raw, real, and relatable.

All writers have been at that down point, “trying to get our point across”, but falling flat.

Our message gets lost in translation, and we’re left wondering what went wrong.

It’s Time to Shake Things Up!

The truth is, If your message will be heard, you must forget about trying to sound smart or impressive.

Get real, get honest, and get clear.

People are busy nowadays. They don’t have time to read long stories or try to figure out what you mean.

They want it short and clear.

So, How Do You Make a Compelling Message?

1. Know who needs your message

Understand who you’re trying to reach and what they need.

What would they like to see? What do they need?

Think like your audience!

2. Keep it Simple, Keep it Real

Use everyday language that’s easy to understand.

Avoid complicated language. You want people to understand you!

3. How does what you are offering benefit them?

Tell people how you can help them.

What’s in it for them?

4. Share Your Story

Tell a real story or experience that resonates with people.

5. Make it Clear, Make it Count

Get straight to the point, be direct.

6. Compel them to take action

What’s next after they have consumed your content?

“Tell them what action to take next”.

7. Read, Revise, Repeat

Make sure your message is clear, simple, and real.

Follow these simple steps and people will listen. They’ll care and want to act.

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Enoch Orji
Enoch Orji

Written by Enoch Orji

Sales And Marketing Specialist | Business Developer | SEO Content Writer | Copywriter | Social Media Strategist | B2B and B2C Sales Specialist | SEO Auditor

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