How to Use Google Trends for Content Marketing & SEO

One of the best strategies to expand a company’s clientele and draw in new business is content marketing.

Regularly sharing excellent material is necessary for content marketing success.

However, coming up with relevant and thought-provoking ideas that appeal to the correct audience can be a constant challenge.

This is where Google Trends and other web tools are useful.

When you utilize Google Trends for your content marketing, you’ll have access to a wealth of information on popular subjects that people are interested in discussing and finding relatable.

We’ll go over how to leverage Google Trends for SEO and enhance your content marketing plan as you read on.

But first, What Is Google Trends?

Google Trends by Google lets you explore what people are searching for. It reveals phrases that have been popular throughout time (even back to 2004!), so you can see how frequently certain searches happen.

To find out what attracts people in different places, you can further refine your search by region, industry, and other criteria.

This makes it an effective tool for market research, enabling you to determine interest in your items based on geography and identify seasonal trends.

Google Trends: 5 Creative Ways to Use It

You can produce better, more relevant content that your audience will want to read with the aid of Google Trends. Try these 5 methods for content marketing using Google Trends.

1. Keywords:

Google Trends is a fantastic tool for keyword research.

Just type in a general subject that pertains to your specialty and look through the “related queries” area.

Be sure your content addresses the precise searches your audience wants by using keyword insights to guide your content creation.

2. Ride the Trends:

The saying “strike while the iron is hot” may not be familiar to you. You can find popular subjects in your niche with Google Trends.

Keep an eye out for “breakout” terms or spikes in search attention, which denote notable growth.

This establishes your brand as a thinking leader who follows current events.

3. Local SEO:

You can use Google Trends to narrow down searches based on location.

For nearby companies, this is a treasure trove! Use it to find out what kind of material appeals to your target market in your area.

4. Calendar of Content:

Time-series analysis of search trends allows you to spot seasonal tendencies.

For example, during the winter months, a travel business may notice an increase in searches for “vacation packages”.

Make use of these insights to schedule your content ahead of time.

5. Compelling Content Angles:

Lastly, Craft content that addresses a specific topic and use the identified keywords to optimize your content for search engines.