Impart Over Profit

Doing Good is Good Business

Companies are changing the way they market themselves.

Now, they want to show how they can help people, not just sell.

Why?

People want to buy from companies that care.

They want to know that their money is doing some good.

So, companies are making social impact a key part of their marketing.

What does this mean?

Companies are now thinking about how their products or services can:

• Help the environment
• Support local communities
• Make people’s lives better

How are they doing it?

Companies are:

• Partnering with charities and organizations
• Creating products that are eco-friendly
• Supporting important causes

Why it Matters

When companies care about making a difference, everyone benefits.

People get to support companies that truly care, and companies get to do good while succeeding.

Social impact marketing is here to stay.

As people become more aware of the world’s problems, they will expect companies to take action and make a positive impact.

Be Real

Companies must be genuine in their efforts to make a difference.

Being authentic builds trust and loyalty with customers.