Persevering in Business: When Things Get Tough

Enoch Orji
2 min readAug 26, 2024

Starting a business can be exciting, but it’s not always easy, in fact starting anything is not always easy.

Sometimes, it doesn’t even work out at all.

Around 20 out of every 100 new businesses fail within the first two years of being open, 45 out of every 100 fail within the first five years, and 65 out of every 100 fail within the first 10 years, according to the U.S. Bureau of Labor Statistics (BLS).

You might feel like giving up. But don’t!

Think about why you started your business in the first place.

What problem did you want to solve?

What makes you passionate about it?

Keeping in mind why you're doing something can help you stay motivated when things get hard.

So, what do you do when faced with a big challenge?

  • Try breaking it down into smaller tasks.
  • Celebrate each small win, and use that momentum to keep going!

Who do you turn to when you need advice or encouragement?

  • Surround yourself with people who understand what you’re going through.

They can give you good advice and help you stay focused.

  • Failure is not the end.

It’s a chance to learn and have another go at it.

  • Don’t be too proud to ask for help or admit when something isn’t working.

And don’t forget to take care of yourself!

A healthy you is better equipped to handle business challenges.

So, what’s holding you back from persevering in your business?

Share your struggles, and let’s work through them together!

Sign up to discover human stories that deepen your understanding of the world.

Free

Distraction-free reading. No ads.

Organize your knowledge with lists and highlights.

Tell your story. Find your audience.

Membership

Read member-only stories

Support writers you read most

Earn money for your writing

Listen to audio narrations

Read offline with the Medium app

Enoch Orji
Enoch Orji

Written by Enoch Orji

Sales And Marketing Specialist | Business Developer | SEO Content Writer | Copywriter | Social Media Strategist | B2B and B2C Sales Specialist | SEO Auditor

No responses yet

Write a response