Starting a Marketing Business: How Many People Do You Need?

Recently, someone asked me, “If I want to start a marketing business, how many people should I have on my team?”

Well, I can’t accurately say.

The answer depends on several factors, including the scope of services, target market, and growth goals.

Let’s break it down:

Beginning Stage (0–3 months)

• 1–2 people:

You can start with a solo founder or a partner.

At this stage, you’ll focus on setting up the business, developing a strategy, and securing initial clients.

Growth Stage (3–6 months)

• 2–5 people:

As you gain momentum, add team members with specialized skills like content creation, social media management, or graphic design.

Expansion Stage (6–12 months)

• 5–10 people:

At this stage, consider hiring more specialized roles like account managers, copywriters, or SEO experts to support growing client needs.

Full-Service Agency (1–2 years)

• 10+ people:

To do different kinds of marketing, you might need more people with skills

in making plans, being creative, and buying ads.

Disclaimer:

• These numbers are estimates, and your business needs may vary.
• Consider freelancers or contractors to supplement your team during peak periods.
• Focus on hiring versatile, adaptable team members who can evolve with your business.

Starting a marketing business requires careful planning and scaling.

Begin with a small, agile team and grow intentionally, adding specialized roles as needed.

Don’t forget to stay flexible and adapt to changing market conditions and client needs.

Good luck!