The “Why” in Business Development Writing- 4 Easy but important tips
We all talk about crafting compelling copy for proposals and marketing. But have you ever stopped to consider the “Why”?
Why is your company the ideal solution? Why should potential clients choose you over the competition? Understanding, and then communicating, your "Why" goes beyond functionality.
It speaks to the impact you create, the positive change you enable for your clients and their customers.
To truly lock in potential clients, you need to tap into the core of our message: the Why.
Here are 4 key strategies to harness the power of “Why” in your business development writing:
- Purpose
Before crafting your message, delve deep and define your company’s core purpose. What drives your team day in, day out? What positive change are you striving to achieve in the industry?
2. Connect with Your Audience’s “Why”
Put yourself in your target audience’s shoes. What are their goals? What aspirations do they have for their business? What challenges are they facing?
Identifying their “Why” allows you to tailor your message to resonate with their specific needs and desires.
3. Show, Don’t Tell
Simply stating you make a difference isn’t enough. Back it up with tangible evidence.
Showcase how you’ve helped existing clients through compelling client stories, quantifiable data, and case studies.
4. Craft a Compelling Narrative
Weave a story that goes beyond technical specifications.
Showcase how your company’s innovative equipment or services empower providers to achieve their goals, ultimately improving outcomes or streamlining workflows.
To learn more about crafting a compelling Narrative, click here
Lastly, by Communicating your “Why,” you forge a deeper connection with potential clients.
You move them beyond reading your message to feeling the impact they too can create by partnering with your company.
