What is Sales?

Enoch Orji
2 min readMay 8, 2024

What really does the word “sales” mean?

Sales- It’s a word when thought off conjures images of fast-talking salespeople or high-pressure tactics.

However, sales are actually far more complex. It all comes down to figuring out the consumer’s demands, establishing trust, and eventually adding value.

So, What is Sales?

Fundamentally, sales involve trading goods or services for cash. It goes beyond the actual transaction, though. It’s about the complete process, from finding possible clients to completing the sale and guaranteeing client satisfaction

The Sales Process

There are many different sales methodologies, but most follow a similar flow:

📍 Prospecting: Finding possible clients who could be interested in your product or service

📍Qualifying: Selecting the prospects who have the highest likelihood of becoming customers.

📍Developing Relationships: Gaining the confidence and goodwill of prospective clients.

📍Presenting: Outlining the benefits of your good or service and how it satisfies the client's needs.

📍Managing Objections: Attending to any worries that the client may have.
Closing the Deal: Helping the client decide what to buy.

📍Follow-up: Making sure clients are happy and establishing enduring connections.

There is more to this but let’s stop here today.

Sales are wide, and there are Various Aspects

If you want to learn more about sales, check out my article- Sides of Sales

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Enoch Orji
Enoch Orji

Written by Enoch Orji

Sales And Marketing Specialist | Business Developer | SEO Content Writer | Copywriter | Social Media Strategist | B2B and B2C Sales Specialist | SEO Auditor

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